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Specialist Yorkshire PR Agency Doubles Team

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Evie Whitaker (L) and Lauren Baker (R) Join InFusion Comms

Leeds based PR agency InFusion Comms has appointed two new team members to support the continued growth of the company which operates in the niche cleantech and built environment sectors.

Following a number of new client partnerships InFusion Comms has expanded its team, recruiting two up and coming PR professionals ready to make their mark in the industry; PR account manager, Lauren Baker and multimedia executive, Evie Whitaker.

Lauren Baker has made her move into PR account management after working in a law firm as head of marketing and legal assistant for the past year. Lauren graduated from Northumbria University in 2018 with First Class Honours in Business with Marketing Management. Completing a number of PR internships during her studies led her to pursue a career in PR.
Lauren commented on her new role:

“I am excited to be taking this next step in my career. I’ve been connected with Sara Hawthorn, MD of InFusion Comms on LinkedIn for a while and her knowledge and experience in the industry really stood out to me, as well as Sara’s continued promotion of diversity within the industry which is something I feel strongly about. Been given the opportunity to join a fast-growing agency like InFusion Comms and learn from someone as experienced as Sara is really exciting and I can’t wait to get started and give my all to developing my career here.”

Evie Whitaker first joined InFusion Comms as a placement student in 2018 and choosing to come back for a second placement this summer as part of her degree in Journalism at Leeds Trinity University. After proving what an asset to the team she is Evie was offered a part-time role as multimedia executive whilst she completes her final year at university.
Evie said on securing her role:

“After completing two placements at Infusion Comms, I have developed skills and confidence in this sector of technical PR. I am delighted to be joining the team on a permanent basis. I feel it is a great achievement to have secured a position within the industry whilst working towards my Journalism degree and will allow me to put into practice all that I have learnt so far. This experience has emphasised the importance of businesses being open to taking on placement students committed to gaining experience, as mutually beneficial opportunities can arise. InFusion Comms provides me with the balance of a challenging, fast-paced PR environment with a welcoming and friendly workspace that Sara has created which made me eager to start my career here.”

Sara Hawthorn, MD of Infusion Comms added:

“Lauren and Evie bring with them individual skills covering business management, marketing and video production – all of which are vital elements in modern PR. As an employer it’s important to look beyond the traditional narrow boundaries for PR recruitment and consider transferable skills and alternative entry routes to our industry, only then can we build agencies which reflect the wonderful diversity of society. Evie and Lauren are young women with talent and immense potential and I look forward to seeing them develop their careers at InFusion Comms.