Full lifecycle marketing can build and retain strong customer relationships leading to improved consumer trust as well as repeat sales.
London School of Marketing (LSM) has recently released a whitepaper titled Email Marketing throughout the Customer Lifecycle which is a useful resource for businesses and marketing professionals alike.
“Email marketing has been around since 1978, and may seem like an old timer when compared with more modern advances in digital communications,” states the whitepaper. “However, it has retained its popularity amongst both marketers and consumers, and can have a surprisingly powerful effect on company-customer engagement.”
The in-depth, fifteen-page document looks at how contemporary techniques, such as lifecycle marketing, can use email to build and retain strong customer relationships. It also addresses the essential question for digital marketers today: with such drastic market changes, is email marketing still alive – and if so, why?
The email marketing whitepaper can be downloaded once you’ve completed a quick registration on the LCM website.