Leeds-based insight consultancy Trinity McQueen is continuing its expansion with the acquisition of content and creative development experts, Blinc Partnerships.
With offices in London, Blinc was founded in 1997 and has a strong reputation in TV, film, media and advertising, with the clients such as BBC, Sky, C4, ITV, Amazon, Renault, Peugeot and BMW.
The acquisition gives Trinity McQueen exclusive access to Blinc’s propriety tech platform used to develop some of Britain’s best TV shows, box sets and favourite ads.
The deal was supported by a number of Yorkshire advisers including Ian Parsons of Wakefield-based Parsons Chartered Accountants with Sarah Harrison and Kaira Clarehugh of Clarion in Leeds providing legal advice.
Commenting on the deal, co-Founder of Trinity McQueen, Anna Cliffe said, “Blinc has unrivalled experience in TV and media and their innovative tech means our clients will get quick feedback on how to develop successful TV shows, films and now advertising content. It’s a great addition to the agency, as we broaden our portfolio of services.”
Director of Blinc, Paul Barrow, said, “It’s a great cultural partnership for Blinc. Trinity McQueen is a high profile agency and uses the same behavioural science conventions in their work as us. Our tech can be used in different sectors and be plugged into other research services. I’m looking forward to demonstrating the impact of our work more widely at Trinity McQueen.”
Robin Horsfield, co-Founder of Trinity McQueen, commented, “It’s an important acquisition for the agency, as we broaden our services into new sectors, meeting demands from an expanding client list. The deal underlines our ambitions to grow further in central London and Leeds.”
Trinity McQueen added consumer product testing agency Allto MR to its portfolio in October 2019 and launched its new brand measurement service, CRAVE in January. It was also ranked highly in the MRS Fastest Growing Agency League Table (January 2020).