A West Yorkshire sales transformation company is progressing its UK expansion plans after entering into a strategic partnership with an international sales training organisation.
Ventas, based in Huddersfield, has become a certified partner of SalesStar, a sales development company based in New Zealand and operating globally.
The partnership will support Ventas’s ongoing UK expansion strategy and plans to triple its client base in 2018.
Ventas founder and managing director, Pete Evans, commented: “The SalesStar model is about putting the science into selling. By using their content, methodology and training, we will be able to help companies better predict sales potential and future performance, then implement practical strategies to increase their sales and deliver a measurable return on investment.”
He continued: “Expanding our existing set of sales transformation tools and partnering with such a well-renowned, global sales training organisation, will give us a competitive edge and help us to fulfil our ambitious growth plans in the next 12 months.”
Paul O’Donohue, CEO at SalesStar, added: “We have been looking to expand our distribution channels globally, and have identified that working through accredited partners is a good route to market.
“We are delighted to have Ventas on board as a UK partner, and look forward to working closely with Pete and the team through regular coaching and support as their business grows.”
Mr Evans concluded: The partnership has already had a massive impact on our business. It is allowing us to pitch for work that we otherwise wouldn’t have been able to get, and I am confident that our growth plans will be realised.”