The Bigger Boat has brought in more ‘hands on deck’ to add to its growing team, with the appointment of a talented digital designer.
Charlotte Allen brings several years’ experience from a range of creative Yorkshire-based agencies including Elmwood, Vast, dust and Hypergram, moving to her latest role from brand design and marketing firm, Digitronix.
Her new position, at the Mirfield-based creative marketing agency, will see Charlotte further develop her digital knowledge and enhance the online presence of clients in the role of user interface/user experience (UI/UX) designer.
Charlotte’s key responsibilities include the creation of websites, email, digital assets, landing pages and microsites for customers – including global toy-making brand Little Tikes.
The 25-year-old, from Leeds, said: “The Bigger Boat is a tight-knit creative team operating in a relaxed environment, which empowers workers to develop both personally and professionally. It’s a fantastic agency in which to be able to learn and grow, as well as bounce ideas around in a space where everyone’s voice is heard.
“It’s fast-paced, but you’re still given the chance to shine because the work is shared out equally, which I absolutely love. The team has been so welcoming and definitely harnesses a culture that people want to be a part of.
“I feel like I can really take ownership of my role, and push my existing skillset to prove my mettle and flex those creative muscles!”
Doug Main, creative director at The Bigger Boat, added: “Charlotte has hit the ground running, showcasing a creativity and eagerness to learn and develop. Her confidence to support key clients, such as Little Tikes, has proved to be pivotal for our business – and she fits into our studio culture nicely. We believe she has a fantastic future ahead of her at The Bigger Boat.”
Charlotte is the latest addition to the growing team of 15 at the Wheatley Park-based agency, on the back of the arrivals of web developer John Bell and account manager Grace Lenihan.
The Bigger Boat produces a range of ROI-based creative marketing campaigns and data-driven, digital insight for international and domestic clients including Baby Annabell, baby BORN, Celloglas and Deuren.
