Leading PR, social and creative content business, The Lucre Group, has today announced the appointment of renowned communications and corporate responsibility professional, Tanya Jackson.
Jackson joins The Lucre Group from Yorkshire Building Society, where she worked for 35 years, most recently holding the position of Head of Corporate Affairs. Jackson’s illustrious career started as a processing clerk, moving up the ranks and working across management positions in insurance, sales and media relations, before taking a role in the senior leadership team as Head of Corporate Affairs. In addition to her extensive communications experience, Jackson is also the Vice Chair of Overgate Hospice and was Chair of the Yorkshire Building Society Charitable Foundation until she left the Society.
Joining the senior management team as Director of Brand and Innovation, Jackson’s role will involve expanding the brand’s insight and innovation programme, developing new products and services and managing the firm’s reputation as it continues with its ambitious growth plans. The agency has seen significant successes in recent months, including new client wins for Kettle Foods, Great Rail Journeys and TOMY toys, plus an office move to a larger building on Park Square in Leeds, where the company now occupies the entire building.
Tanya Jackson, said: “I’m delighted to be joining an agency which is so routed in the success of its clients. The Lucre Group has earned a reputation on a regional and national level as one which stands by its motto ‘the best or don’t bother’ something I am looking forward to extending as part of my new role. With its impressive and consistent growth over the last few years I believe there’s a real opportunity for me to add my expertise to this ambitious team.
Sophie Spyropoulos, Lucre co-founder and Director added: “We are very proud that someone of the calibre and experience of Tanya has chosen The Lucre Group as the next step in their career; further strengthening our senior management team. Tanya will be helping us to develop our insight and innovation division, as we look forward to launching a raft of new products and services for our clients during 2020. We’re confident Tanya’s extensive experience will be a real asset to our existing portfolio of brands, in addition to helping us attract new clients who are looking to benefit from over thirty years of public affairs and corporate social responsibility experience.”