Home Appointments & Contracts Animmersion strengthens growth trajectory with new Business Development Director

Animmersion strengthens growth trajectory with new Business Development Director

Dominic Lusardi (left) and Steve Carpenter (right)

Animmersion has strengthened its management team with the appointment of Virtual Reality (VR) commercialisation specialist Steve Carpenter as Business Development Director.

Relocating to the North East from Oxfordshire, Steve joins the immersive technology company to support its continued growth in UK and international markets.

Steve brings a strong technology background to the role, complementing his extensive sales and marketing experience.

With more than two decades in senior sales management, field sales and product marketing, Steve has delivered blue chip companies and education establishments with solutions to business challenges through advanced 3D visualisation, VR, and graphics-based real-time technologies.


Steve’s industry expertise will support the development of Animmersion’s market presence in sectors including offshore renewables, manufacturing, chemical process and utilities.

The Middlesbrough-based business has become one of the UK’s most established digital visualisation experts, with more than a decade’s experience in producing cutting edge, interactive, experience-driven solutions for industry.

With a team of talented and experienced designers, artists and software engineers, Animmersion provides a range of animation, immersive virtual and augmented reality, holographic and interactive technologies to support customer projects.

Steve Carpenter, Animmersion Business Development Director, said: “Animmersion is at the heart of the growing North East tech cluster and this is an exciting opportunity to join an established and agile company with huge growth potential. The company has built a very talented team that are utilising leading edge technologies for a cross section of industries in UK and international markets, which is consistently opening up new opportunities to further scale the business.”

Dominic Lusardi, Managing Director of Animmersion, said: “Animmersion has established a presence in a number of key sectors, at home and abroad, and Steve will be instrumental in developing our market share. Bringing Steve to Animmersion demonstrates the positive reputation the North East’s tech cluster is gaining across the UK and proves that we have the businesses and capabilities in the region to attract the best talent the industry has to offer.”