Crème Creative, a Manchester-based fashion and footwear creative content agency, has seen its new London Jewels campaign for New Balance go live in the footwears specialist’s flagship store on Oxford Street, London.

The creative agency had worked with New Balance for six months, providing imagery for its UK and European websites, when the international footwear brand asked Crème Creative to help it launch its new, limited-edition London Jewels trainer.

New Balance required some in store imagery and POS as well as social media assets for a new 1500 release, which was designed and made exclusively for the London Oxford Street flagship store, forming part of its limited run city series pack.

The final campaign shows a moody shot of the London Jewels trainer sitting in the kind of bank vault usually associated with ultra-high value, rare and precious jewellery. It can now be seen on sale at New Balance on Oxford Street and on social media.

Launched in January 2017 by Katie and Emma Nattrass-Daniels, Crème Creative now has 10 members of staff working in Manchester’s Green Quarter on creative campaigns for clients such as Foot Asylum, Lacoste, Mallet Footwear, isawitfirst.com and Koi Footwear.

New Balance Associate Marketing Manager – Ecommerce and Social, Lauren Fitzsimmons said: “We were looking to create some unique imagery for the London Jewels 1500 which would show the shoe off in all its glory. Crème delivered exactly what we needed and really made the brief their own, especially when it came to creative set design and shoot location. The love for the brand really shows through and we’re super excited to work alongside the team on future projects.”

Crème Creative Managing Director, Katie Nattrass-Daniels said: “Last year, Emma and I decided on two main goals; one of them was to move to bigger office space, which we have done, and the other was to work with New Balance because we love the brand and its footwear. To have created London Jewels for New Balance feels like an incredible achievement and as a new agency on the block, we’ve felt totally honoured to have been chosen to do so.”