Home Appointments & Contracts Equity Release Supermarket appoint new CMO, Richard Brook

Equity Release Supermarket appoint new CMO, Richard Brook

Richard Brook, New CMO at Equity Release Supermarket

The UK’s No.1 independent equity release advisory service, Equity Release Supermarket (ERS), have announced the appointment of a new CMO to help propel the business’s pioneering technology and digital offering.

Until this time, consumers had been unable to research their later life lending options or find a shortlist of plans based upon their personal circumstances. Nor had they been able to understand exactly how much they could borrow across the whole of the market in real time or filter their choices, to further enhance their research. However, technology pioneers, Equity Release Supermarket, launch their smartER platform to solve this very problem and it’s proven to be phenomenally successful.

Richard Brook joins the company as Chief Marketing Officer at a particularly exciting time for ERS. Just last year the firm launched a UK Industry-first digital solution for consumers, known as smartER.

Mark Gregory, Founder and CEO of Equity Release Supermarket commented: “The pandemic accelerated the role of technology in the equity release sector and so innovations, such as smartER, to support the essential step of seeking regulated financial advice, personalised to people’s circumstances became even more crucial.

“We also implemented new online processes in the past couple of years to help us connect seamlessly with our customers – all of which have been highly well-received.

“Richard now joins us to accelerate this digital ambition. He will be working across the B2B and B2C framework, reaching and building relationships with aggregators, partners, and affiliates to drive the unique technology we have created in order to empower our customers. Richard brings a wealth of marketing experience within the financial services industry, and we are immensely delighted to have him onboard.”

Richard is a highly experienced marketeer bringing a wealth of experience to the team. Prior to joining Equity Release Supermarket, Richard held many esteemed marketing and leadership positions. He previously worked at Key Group within the role of Head of Distribution Marketing, where he was instrumental in the creation of strategic partnerships, and preceding that Richard worked as Head of Marketing & Communications at Tenet Group.

Richard Brook, CMO at Equity Release Supermarket commented: “It truly is a privilege to join the Equity Release Supermarket team. I have watched the firm’s growth journey over the past few years, as they’ve built on their strong reputation, strengthened their proposition, and expanded their advisory network.

“My focus now is to showcase the fantastic products and services we have created to a far wider audience. The choice, transparency, trust and interaction customers can experience with Equity Release Supermarket is second to none, and unlike any other company in the equity release sector.

“Our technology is going to help transform the equity release market, and with smartER available to customers, that transformation has begun. Customers can now take control and research product rates and features at their leisure. This increases transparency across the market while keeping pace with the way customers interact with other financial products outside of this category.

“I’m delighted to be part of this exceptional team and look forward to building on the firm’s incredible reputation as digital and tech pioneers.”

Equity Release Supermarket plan to bring to market more innovative technology later this year.