Home Business Services Leading ‘profit-for-purpose’ housing organisation celebrates new service offer with bold rebranding

Leading ‘profit-for-purpose’ housing organisation celebrates new service offer with bold rebranding

Some of Plumlife's new branding

Plumlife, the North West based housing company specialising in shared ownership and property management, is rebranding to Plumlife Homes.

Under the new overarching banner of Plumlife Homes will be three specialist brands which will sell aspects of the organisation’s full-service offer; Plumlife Sales (Shared Ownership & New Homes Sales), Plumlife Property Management; (Facilities, Property Management & Lettings) and a brand new service under the name of Plumlife Move (a Shared Ownership Resales Agency).

For over 20 years, Plumlife Homes has been helping first-time buyers with affordable homeownership solutions while also providing high-quality sales and marketing, facilities management and lettings services to development and property companies.

Plumlife Homes’ has been growing exponentially over the past two years since its parent company, Great Places Housing Group, merged with Equity Living. With a refreshed organisation leading the way in shared ownership, leasehold services and property management – the team felt the time was right to re-brand to reflect its elevated offering and look forward to even bigger growth ambitions.


The Property Management division now manages over 6000 homes across the North West and Yorkshire on behalf of many diverse clients, including Sheffield Housing Company. While the Sales division has had a strong 2022 after selling 230+ Shared Ownership properties for Great Places Housing Group, as well as many market sale homes on behalf of other clients, including for Cube Homes Ltd.

The bold rebranding was developed by creative agency The Chase, who are known for their iconic design work for the likes of; Tfl, Royal Mail & The Crown Estate. Plumlife Homes’ rebranding was undertaken so the brand could communicate a modern, caring and fresh message appropriate to the brand’s customers, business partners and colleagues.

Plumlife Homes Director of Private Sector Management, Caroline Millington said: “Everyone at Plumlife Homes is feeling extremely excited to launch our new branding which reflects our ambitious vision. Housing organisations are innovating and changing all the time, we want our new positioning and appearance to ensure we’re playing a leading part in the industry’s forward-thinking attitude.”

Plumlife Homes Head of Sales, Suzy Hollins said: “We’re proud to say that Plumlife already has a fantastic long-standing reputation but we have developed this new branding to reflect our growth, and help us connect with customers in new and exciting ways. Our home-buyers want a brand that not only they can trust but that excites them too, and that’s exactly what our new branding does.”

“The Plumlife Move service will also help us connect with a brand new audience, stay tuned to our social channels as we’ll be sharing more information about this soon.”

The Chase Creative Director, Richard Scholey said: “As soon as we had our first face to face pitch meeting with the Plumlife team we knew it would be a great project to be involved with. Their enthusiasm for the offer, the fact they were a Profit for Purpose company and tbh the simple fact that we liked the team and really enjoyed the meeting made us even keener to win it. The project hasn’t disappointed, it’s been a thoroughly enjoyable and rewarding process and we’re glad the team are as happy with the results as we are.”

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