As the company continues to grow at pace and with 12 offices across the North West, Alcedo Care Group has appointed a Social Media Marketing Manager; Beckie Kinsella from Liverpool.
Beckie has worked in digital communications and digital marketing for over 10 years, starting out at a fantastic charity that supports women into business before moving on to a progressive housing association followed by a pharmaceutical firm.
She has amassed a wealth of experience and knowledge over the years from a number of sectors and is well placed to support Alcedo Care and its digital strategy.
Beckie is tasked with managing PPC and search campaigns, ensuring they achieve optimal results. She is also responsible for producing content for social media platforms, including copywriting, design and video, working closely with the wider Alcedo team in each office to raise awareness and generate leads.
Her ultimate aim is to grow the brand’s online presence, highlighting the company’s high quality care and incredibly passionate people. She wants to establish Alcedo Care as the market leaders in all things social media marketing, both performance wise and creatively, and will do this through exploring the current landscape, identifying opportunities and really setting a tone for how care providers can utilise social media channels.
On joining Alcedo Care, Beckie says: “I was attracted to Alcedo’s values and culture, which really shapes the business. The whole team lives and breathes the brand and this is important to me as I like to believe in what I do and who I am doing it for. The company is ambitious, which fits me perfectly as I want to work for a firm that I can grow with too. Plus, they allow office dogs!”
Andy Boardman, Managing Director at Alcedo Care, adds: “I’d like to welcome Beckie to the team and firmly believe that she will play an instrumental role in shaping and delivering our social media marketing plans.”
Away from work, Beckie likes to eat out with her girlfriend, head to Anfield to watch Liverpool, listen to music and podcasts, read and game. She also spends much of her time trying to tire out her Labrador puppy.
Established in 2017, Alcedo Care has fast gained an enviable reputation as the home care provider of choice thanks to its superb 700-strong team of highly skilled and compassionate carers who make a tangible difference to the quality of life of the company’s home care clients.
Run by Andy and Jo Boardman, a passionate husband and wife team, the company aims to bring something different to the sector based on recruiting only the very best carers and retaining them by placing value on job satisfaction, training, continued professional development, internal promotion prospects and pay structure. This combined with using the very latest technology is what sets the Alcedo Care Group apart from other home care providers.
Alcedo offers Children’s Services, Domiciliary Care Services, Live-in Care, Nurse Led Complex Care Services and Supported Living.