The Manchester-based boutique advertising and marketing agency has been appointed in a competitive pitch to promote RELX Technology’s vaping products in the UK.
Founded in 2018, the global vaping brand RELX has been a fast-growing vape brand globally in the past 3 years and is now the world’s leading independent e-cigarette brand. Despite being relatively new to the UK market, RELX has already secured listings in more than 2,000 outlets and is now activated by an integrated OOH media campaign across multiple formats.
With credentials to match, such as the prestigious Red Dot design award won in 2020 and +170 global patents, RELX branded products are designed at a cutting-edge research and development centre and produced in the world’s largest e-cigarette factory. With a one-of-a-kind unibody design, quick USB-C charge, longer battery life and more, the product range is packed with market-leading features.
Ricardo Seixas, Founder & Managing Director of One Day Agency, said: “RELX Technology is an impressive global company disrupting the e-cigarette industry through design and technology, a combination that resonates with our DNA, and we are thrilled to have won this competitive pitch and supporting the brand not only in this launch but on their marketing activity moving forward.”
Micaela Sangiovanni, Senior Trade Marketing Manager, said “we are very pleased to be working with One Day Agency to build up the awareness of RELX with an exciting OOH campaign around London”
