Menswear brand, Spoke London, has appointed digital marketing collective, Cameo Digital, to devise and lead its SEO strategy.
The disruptive London-based brand, which specialises in stylish men’s fashion “built to fit” is looking to level-up its search marketing efforts, improving search visibility and awareness of the truly unique offering of the brand.
Cameo Digital will be launching a comprehensive search strategy, comprising technical improvements and keyphrase strategy, along with content development for on-site and content marketing campaigns.
Speaking of the new contract with Spoke London, McMurray said; “We felt there was a lot of synergy between our brand and Spoke’s as we’ve both taken a leap to disrupt something we didn’t like about our respective industry.
“Spoke is doing something really fantastic for men’s fashion and the team and I are really excited to help tell their story and get Spoke London in front of more people”, she continued.
Spoke London offers a wide range of men’s clothing sold as a custom fit, providing more options for customers to get the best fit possible, outside of the high street’s often-restrictive size charts. Their products have received acclaim from the likes of Esquire, GQ and the FT.
The collective, led by Charlotte McMurray, is based in South Tyneside and offers businesses senior-level expertise at a frequency that works better for businesses and marketers alike. The consultants within the collective are long-standing, established digital professionals who work on a freelance basis but collaborate on campaigns, meaning the client gets to work directly with the person actually delivering the work, rather than an account manager or junior executive.