Manchester based brand specialists Studio Zenko have created a new brand, online presence and strategic comms platform for South Manchester based low carbon and energy experts Envantage.
Teaming up with professional services PR consultancy Suited Comms, Studio Zenko undertook an extensive brand audit and repositioning exercise, hosting a range of workshops with staff, clients and strategic partners. This culminated in a new, clearly defined brand identity, and the ‘defining sustainable futures’ proposition.
Jodi Fox, creative director of Studio Zenko said: “Envantage is home to some of the brightest and best experts in low carbon and business energy, helping to guide organisations along the challenging road to net zero.
“The complexity of the net zero goal cannot be underestimated, and businesses are looking to work with partners who can support at both a strategic and delivery level. This big picture thinking combined with measurable action is at the heart of Envantage’s offer, and the rebrand provided an opportunity to reinforce this comprehensive expertise.”
Over the past year, Studio Zenko has worked closely with the Envantage team on a complete overhaul of all brand touchpoints. This has included a new website, video content, a host of marketing collateral, and a range of easy-to-use branded comms, digital and social media templates, giving Envantage all the tools it needs to lead the conversation on energy and low carbon.
Colin Hindmarsh, director at Envantage, said:
“When we began our rebranding process, there was an urgent need to connect with business – especially intensive energy users – in a clear and engaging way, given the enormity of the government’s net zero targets. This sense of urgency for businesses has intensified in the wake of the energy costs crisis.
“Our new branding makes it much easier to capture attention on the strategic and practical steps that will secure savings and prepare organisations for the low carbon economy. It’s proved an extremely worthwhile and effective investment in the future of our business.”
Jodi Fox added: “Envantage’s work is more vital now than it’s ever been. We’re proud to be partnering with the team on a range of on-going projects and thrilled to see the business continue to go from strength to strength.”
