HARIBO, the UK’s leading sweets manufacturer, has been named ‘Confectionery Brand of the Year’ by readers of the Asian Trader, a leading publication for the independent and convenience sector.
The accolade was presented in support of HARIBO’s new treat – Giant Strawbs Gone Mini. A mini format of the brands’ top selling vegetarian sweet Giant Strawbs, which boasts a long-lasting strawberry taste and a unique texture.
Jon Hughes, Managing Director HARIBO UK and Ireland, comments:
“We are really proud that this mini treat has had such a big impact on the market. It’s certainly proved to be a popular choice with HARIBO fans.”
Voted for by independent and symbol retailers nationally, the award reflects the fondness which exists for the HARIBO brand and, more specifically, its mini format, Giant Strawbs Gone Mini.