Summer 2014 saw Yorkshire host what is widely acknowledged to have been the most successful Grand Depart of the Tour de France ever and although 2015’s Tour de Yorkshire won’t be on quite the same scale, the event is set to prove to be yet another boost to businesses in the region. Following the 2014 Grand Depart, there’s been a strong drive to make the most of Yorkshire’s rich cycling heritage and with this in mind, businesses both large and small are poised to reap the benefits.
It’s not only cycling shops and en-route cafes who stand to profit from a major sporting event such as the Tour de Yorkshire. Any event which draws in significant visitor numbers to the region provides a golden opportunity for businesses large and small to benefit.
Yorkshire’s tourism agency, Welcome to Yorkshire, hopes that the Tour de Yorkshire becomes an annual event that will raise the region’s profile; not only boosting tourism, but also showcasing Yorkshire businesses on a national and international stage.
The positive impact of a raised profile for Yorkshire is expected to generate long-term economic benefits by making Yorkshire stand out from other areas in the United Kingdom. 2014’s Grand Depart and the Tour de Yorkshire have not only demonstrated that Yorkshire is more than capable of rising to the challenge of hosting major sporting events, but that the region has the infrastructure and drive needed to continue to grow and attract business from around the world.
Gary Verity, Chief executive of Welcome to Yorkshire, has suggested that the income generated by the Tour de Yorkshire could be proportionally as significant as the Grand Depart, with anything between £30 million to £40 million of business for the local area.
The Tour de Yorkshire takes place 1-3 May 2015. For more information about the three stages please visit the Tour de Yorkshire website.