Williams Group has been named Corporate Retailer of the Year at the BMW UK Retailer Awards, announced during BMW’s annual conference in Munich.
While Williams has long been recognised as a leading retail partner for BMW and MINI across the Northwest, this award marks the group’s long standing corporate expertise, formally acknowledged on a national stage. It reflects years of dedicated work supporting business and fleet customers with the same high standards that define its retail operations.
Environmental responsibility sits at the heart of Williams’ approach. The group has invested heavily in sustainability, including solar panel installations at its Manchester retail centre in TraffordCity, generating clean electricity to support day to day operations. These initiatives form part of a wider commitment to reducing emissions, energy use and environmental impact — ensuring that corporate customers benefit from a partner whose own practices align with their ESG priorities.
Williams’ corporate team support businesses of all sizes across the region, offering tailored fleet solutions for both BMW and MINI. Their service model includes proactive account management, flexible delivery and handovers, and expert guidance on the transition to electric vehicles. Demonstration events — such as the recent showcase at aether at Manchester Airport — help customers gain confidence in electrification through hands on experience and clear explanations of new technologies.
Long term partnerships remain central to Williams’ strategy. Regular customer roundtables ensure the group stays close to evolving fleet requirements, enabling sector specific solutions such as electric estate vehicles for trade customers or tailored support for NHS partners. This approach ensures fleets remain modern, efficient and future ready.
Guy Adams, Managing Director of Williams Group, said:
“This award highlights the capability and professionalism of our corporate team and the trusted relationships we have developed with business customers. It is an honour to see this work recognised at national level and it reinforces the strength of our corporate offering alongside our established retail performance.”
With retail centres across the region — including Rochdale, Stockport, Bolton, Liverpool and Manchester — the award reflects the collective strength, consistency and customer focused culture of the entire Williams team. It also highlights the group’s continued investment in people, service, sustainability and innovation across all locations.
