A leading West Yorkshire-based LED lighting manufacturer has embraced a creative approach to showcase their latest range of products.
Sensio Lighting, a family-run business in Castleford, is renowned for its high-quality, market-leading lighting for the kitchen, bedroom and bathroom market.
Central to Sensio Lighting’s ethos is its commitment to the design and manufacture of lighting which transforms living spaces, ensuring they are in harmony with modern life.
Sensio recently launched a new range of bathroom mirrors and wanted to find an engaging way to showcase the quality of the products in line with the company’s reputation for providing customer-friendly service.
Company founder Michael Linsky said that the launch of their new range of innovative bathroom mirrors meant looking for a new approach to marketing. “We wanted to find a way to demonstrate the technical features of the new products which are the first in the UK to have Amazon Alexa built-in, whilst displaying their fantastic design and how they look great no matter your style of bathroom.”
The team at Sensio have partnered with Catalyst Agency, a Halifax-based video production agency, who have created a series of dynamic and engaging 3D animated videos designed to allow for detailed visualisation of the new products from every angle.
Catalyst Agency’s Managing Director Chris Ashworth explained why 3D animated video offered the best solution for Sensio Lighting: “Animated videos provide an entertaining approach which keeps the viewer engaging, whilst giving them the information they’re looking for. Unlike traditional text or images, video covers all angles and gives potential buyers a chance to get a really good look at the product and allows them to visualise it in different bathroom environments.”
Catalyst Agency created eleven 3D animated videos for Seniso who are delighted with the end results. The videos have been featured on Sensio Lighting’s website and social media channels. “The animated videos were exactly what we needed and the feedback we’ve received from our customers has been great. This is an approach we’ll certainly use again and we’re looking forward to working with the team at Catalyst Agency on future projects.”
