Fast growing functional bakery brand HeyLO! is expanding its retail footprint with a new chilled listing at Planet Organic this week.
The move marks a major milestone for the Leeds based brand, bringing its high fibre, high protein bakery staples with less sugar into one of the UK’s leading premium natural retailers.
HeyLO! will roll out four products across Planet Organic’s London store estate, as well as online. The stockist significantly expands the brand’s reach among premium, health-conscious shoppers in the capital and beyond.
The chilled HeyLO! range launching at Planet Organic will include Seeded Bagels (2 Pack, 150g), a Seeded Loaf (450g), Seeded Brown Rolls (4 Pack, 160g) and Flatbreads (2 Pack, 140g).
The four core SKUs are designed as smart swap alternatives to everyday bakery staples, delivering more fibre and protein and less sugar, without compromising on texture or taste.
Founder of HeyLO!, Heidi Normanton, said: “Securing a chilled listing with Planet Organic is a major step in HeyLO!’s national growth strategy. We’re proud of our roots in lower carb baking, because it naturally means less sugar for the body, but HeyLO! is built for anyone who wants healthy eating to feel simpler.”
“Our community tells us they find food freedom with HeyLO!. Food freedom is a feeling of knowing your everyday choices are working for you. HeyLO! makes that easy with simple swaps that deliver more fibre and protein and less sugar, without compromising on taste.”
“Whether you’re managing blood sugar, following low carb or keto, supporting PCOS, working towards weight goals, or simply looking to optimise your daily nutrition, HeyLO! helps you enjoy the toast, the sandwich and the brunch, and feel good about what you’re choosing.”
The newly developed chilled format allows HeyLO! to deliver superior freshness and quality while driving repeat purchase across key occasions like breakfast, lunch and light meals. With availability across London stores and online, this launch significantly increases reach among highly engaged premium shoppers.
The Planet Organic launch further strengthens HeyLO!’s position within the UK’s evolving health led bakery space, as chilled formats continue to gain traction with shoppers seeking fresher, cleaner label, nutrient dense alternatives.
Founded in Leeds in 2022, HeyLO! was created by Heidi Normanton after her own experience highlighted a clear gap in the market for bakery products that delivered on both nutrition and taste. What began as a challenger bread concept has grown rapidly, with an expanding portfolio spanning loaves, bagels, wraps and crackers.
Built around the brand’s food freedom ethos, HeyLO! aims to remove the feeling of restriction from healthier eating by delivering functional, high fibre, high protein bakery alternatives that fit seamlessly into modern routines.
The full range will include:
• Seeded Bagels (2 Pack, 150g) – £5.99
• Seeded Loaf (450g) – £7.99
• Seeded Brown Rolls (4 Pack, 160g) – £6.99
• Flatbreads (2 Pack, 140g) – £5.99
HeyLO! is a UK based functional bakery brand, redefining everyday staples with deliciously textured loaves, bagels, wraps and more that support modern wellbeing. Rooted in lower sugar baking and made to be naturally high in fibre and protein, HeyLO! creates simple swaps that help people feel confident in their everyday choices, without compromising on taste.
Loved by everyone from keto devotees and blood sugar conscious eaters to anyone looking for nutrient dense bakery options that fit real life, HeyLO! is built on a food freedom ethos. Food freedom is healthy eating made simple, through choices that work for you.
Founded in Leeds by Heidi Normanton in 2022, HeyLO! is here to make healthy eating simple.
