Thames Technology is one of Europe’s leading and most trusted card issuing partners. The company is now considered to be a market leader in the design, manufacture, personalisation and distribution of payment and retail card programmes. Since being founded in 1994 the company has grown in both size and stature, now producing more than 250 million cards a year, for customers in over 60 countries.
The company has developed competencies in all aspects of card programmes; however, it was felt that that the previous brand was in need of a refresh to support the company’s three core values, namely: integrity, quality and responsiveness. “Our goal is to be world class. To achieve this, we must be flexible, agile and provide customers with an exceptional level of service,” says company CEO Matthew Williams.
In order to ensure that the Thames Technology brand placed due emphasis on the company’s core values, industrial marketing specialists, Armstrong, were appointed to lead the design and development work. The Chester based full service agency is a renowned corporate rebranding specialist focused on developing collateral for manufacturing companies.
“It was a pleasure to work with the Matthew and his team and translate Thames Technology’s core values into a clear, concise and effective brand. We pride ourselves on developing a concept which is able to communicate this succinctly to our clients’ customers. This then forms the basis of the true values and attributes of the brand,” commented Armstrong director, Daniel Owen.
“Thames has grown far beyond its reputation as a card manufacturer. It is important that we maximise the manufacturing capabilities that sit at the heart of our company, but we also need to develop our added value services including data management, personalisation and fulfilment of card contracts, and the provision of expert consultancy to our customers with new and existing transaction products. To recognise and support our goals, we needed a new identity and a stronger brand, which Armstrong has helped deliver for us,” said Matthew Williams.
“Thames Technology and its customers know how good its products are, but the essential message needed to be refreshed and clarified. Essential communications tools, such as the website, needed to reflect this,” added Daniel.