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Liverpool agency celebrates a trio of client wins


Liverpool creative agency, Black and Ginger, has picked up new briefs from dash-cam brand Nextbase, Southport BID and NHS Wirral.

Leading dash-cam specialist, Nextbase, has appointed the agency to develop a new brand identity, which will be rolled out in the new year.

As part of a separate brief from Nextbase, Black and Ginger has been tasked with creating a national radio advertising campaign to help launch the brand’s new DAB radio adaptor, which converts any car radio into a DAB radio. The campaign runs until the end of December across digital radio stations including Absolute and Jazz FM.

Southport BID appointed the agency to create its Christmas campaign following a competitive pitch. The campaign, which runs across print and online media during the festive period, features unique pattern work linking to Southport’s most well known attractions including the iconic Promenade and the Botanical Gardens.

NHS Wirral has also commissioned Black and Ginger to create two separate pieces of video content. One forms part of a campaign to help take the pressure off the busy Accident and Emergency department at Arrowe Park Hospital by highlighting the range of alternative services available to patients.

The other uses animation to explain a series of changes that will be taking place at NHS Wirral. The animation, which is part of a wider campaign that will be rolled out in 2018, will be unveiled next month. Both videos will be screened at healthcare settings throughout Wirral and shared online.

Alex Frech, managing director at Black and Ginger, said: “We are thrilled to add such a great mix of new clients to our existing portfolio. As the agency continues to grow, the flexible and approachable nature of the business is becoming increasingly important.

“We have a great team of talented creatives on board and high quality design is at the heart of everything we do.”

Richard Browning, Marketing Director at Nextbase added: “We’re looking forward to working with Black and Ginger. The agency has demonstrated a clear understanding of our business and we’re extremely excited about working together on a new brand identity for Nextbase, which we hope to roll out into the US market next year.”

Black and Ginger was established in 2003. The agency’s clients include ACC Echo Arena, Edge Hill University, Kilner, Hilton and Chester Zoo.

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