LIG Nanowise has enlisted the help of branding agency Noir and public relations agency Toast PR to collaborate on bringing their groundbreaking technology to market. The two agencies have been working together to help to brand and promote the new emerging technology, NANOPSIS, which was developed in Manchester and is set to shake up the global science scene.
LIG Nanowise, based at Manchester Science Park, developed NANOPSIS – a market-ready microscope with the potential to significantly accelerate research and development in a number of critical fields including drug discovery, cancer research and microelectronics production. Despite this scientific breakthrough, the launch team at LIG Nanowise recognised that they faced a branding and profile-raising challenge if they were to give their invention the international platform it deserved.
After competitive tenders with several agencies, Manchester-based agencies, Noir and Toast PR were selected to work together to help bring the innovation to market. Noir developed branding for NANOPSIS along with a bespoke website with an interactive animated hero video and product page. They will now continue to work with LIG Nanowise on developing new products within the NANOPSIS brand as evolves evolve.
Anthony Logan, co-founder of Noir said, “The challenge was to develop an impactful brand that felt equally accessible to corporate organisations, academic institutions and purchasers, while simultaneously setting itself apart from other microscope brands in the market.”
Toast PR worked with LIG Nanowise to develop the media story for the NANOPSIS launch with the aim of gaining the attention of national, science and international publications.
Julia Mitchell, Managing Director at Toast PR, says, “Our initial PR activity secured extensive coverage in international science press, Sky News, Daily Mail and the Economist and I’m delighted to confirm that we have been retained to continue working with the brand as it brings new iterations of the product to market.”
Steve Wright of LIG Nanowise says, “Working with Noir and Toast has been an absolute pleasure. We feel both agencies really understand the emerging science and technology scene and our needs and vision. They worked brilliantly together, incorporated our ideas with their own creativity, resulting in a brand that we love and launch awareness we could only have dreamed of!”
