North West business wins regional and national award as best BMW retailer in the UK
Top performer beat off competition from BMW retailers across the country
Williams BMW Rochdale has begun the year with an incredible double award win having won both the Regional Retailer of the Year and National BMW Retailer of the Year 2021 celebrating exceptional dedication and talent.
The business scooped both the regional and national awards at a virtual ceremony attended by BMW retailers from across the country all eager for recognition for offering industry leading experience for BMW customers.
Guy Adams, Managing Director of Williams, said, “These awards acknowledge the high standard of service, the passion for the brand and the commitment to customers that have been recognised locally for many years. I am proud the team have picked up these coveted awards which acknowledge the hard work undertaken to achieve excellence for our customers across all parts of the business.”
Owen Duncan, Head of Business at Williams Rochdale, added, “The entire team, from our service technicians and parts managers through to the sales team who look after customers every step of the way on their buying journey with us, are the winners. It is wonderful to pay tribute to the hard work of everyone across the team to celebrate their passion, dedication and talent.”
Founded in 1909, Williams Group is a family-owned prestige automotive retailer which has grown from its first car showroom on Deansgate in Manchester to emerge as one of the North West’s most admired and respected automotive retail businesses. The Williams Group franchises include BMW, MINI, Land Rover, Jaguar and BMW Motorrad with centres in Bolton, Liverpool, Rochdale, Stockport and the Manchester flagship centre at TraffordCity.
