Reward, Manchester’s Sustainable Brand & Marketing Agency, today announced that it has become a Certified B Corporation, as part of a global initiative to build a more inclusive and sustainable economy.
The agency joins the rapidly growing movement of almost 4,000 B Corps in 150 industries and 74 countries, including companies like Etsy, Allbirds, and Ben & Jerry’s, to become a new kind of business– one that marries profit and purpose, using business as a force for good.
Certified B Corporations are private sector companies that use profits and growth as a means to address global challenges including reducing inequality, lower levels of poverty, generate a healthier environment, build stronger communities, as well as the creation of more high-quality jobs with dignity and purpose.
The UK arm of the initiative, B Lab UK, is also behind the campaign for government to create a Better Business Act, which will change the law to make every company in the UK place balancing people, profit and the planet at the heart of their purpose and the responsibility of their directors.
Mitchel White, Managing Director of Reward, says:
“I’m so excited Reward has become a Certified B Corp. It feels like a huge personal achievement to be recognised for the hard work the agency and the team put in to create a more ethical, sustainable economy for all. I’m excited to get involved more in the B Corp global community in the coming months and to keep pushing the agenda for using business as a force for good.”
The B Corp assessment process measures a company’s performance in five categories: governance, workers, customers, community, and the environment., Reward excelled in all categories and as a certified B Corp, it will continuously measure the impact of its business as a force for good.
Mitchel added: “The B Corp assessment really helped to identify areas we were doing well in across impact areas like the environment and community and helped to see areas where we can improve to increase the positive impact we have in the world.”
Headquartered in Manchester, Reward Agency is a sustainable marketing agency & strategic growth partner for forward thinking brands.