Home Food & Drink Sheffield Entrepreneur Launches New Sugar Free Drinks Brand

Sheffield Entrepreneur Launches New Sugar Free Drinks Brand

Jerome and his new zero sugar drink brand, Phrooti

All set to take on the sugary drinks giants and defy the Sugar Tax is Phrooti, a brand new range of bottled fruit-infused waters that are 100% natural and contain zero sugar.

Phrooti Fruit-Infused Water is a delicious, full-flavoured range of all-natural drinks that is set to bring something totally new to the soft drinks aisle.

Phrooti (pronounced ‘fruity’) uses fruit, water and just a touch of lemon juice to create an all-natural thirst-quencher that is not only a delicious and refreshing drink, but also an incredibly healthy way to hydrate. Phrooti uses a unique process which locks in all the flavour and kicks out all the sugar, making it free from all sugars, including naturally occurring sugars.

As a consumer of soft drinks I’d become fed up with the options out there: flavourless fruit teas, fruit waters and additive and sweetener-laden, so-called ‘low sugar’ drinks,” explains Jerôme Jacob, founder of the Sheffield-based brand. “I felt the market needed something new that was delicious, natural and fruity, which is why I’ve invented with Phrooti. This is a totally unique range of drinks that are zero sugar and taste delicious.”

Jerome, a former marketing and advertising manager who has won two Young Entrepreneur of the Year Awards, is excited about the launch. “The market is crying out for a product like this. We’re looking to target those consumers who want a healthier alternative that is still delicious and Phrooti provides just that.”

Perfect for the on-the-go market and premium outlets, Phrooti is available in two delicious flavours: Raspberries & Strawberries and Blackcurrants, Blackberries & Blueberries. The unique infusion process used to create these flavour-packed bottled drinks works to lock in all the fruity flavour and kick out all of the sugar (even fruit sugar), leaving a delicious, natural and refreshing fruit drink for any time of the day.

Phrooti is now available across the North as well as nationwide.