Crewe-based manufacturer Wrights has secured its first ever branded nationwide listings for its Chicken Balti Pies.
Developed by Wrights New Product Development (NPD), team headed by Staffordshire-based former chef, George Tatlow, the Wrights Chicken Balti Pie combines a unique naan bread-inspired pastry base and cumin seed-garnished puff pastry lid with an authentic balti curry filling.
Now, for the first time in its 96-year history, Wrights Chicken Balti Pies will be launched into 240 Tesco stores from 22 February to 14 March, culminating with British Pie Week (7-13 March).
Wrights Head of NPD George Tatlow said: “Our Chicken Balti Pies have been a football stadium favourite for more than 10 years and we’ve been working hard to bring our northern brand to a wider national retail audience for the first time in almost 100 years of pie making.
“With our original family recipe, we take real pride in making pastry like many people have never tasted, which really sets our pies – and all of our pastry products – apart. Although our origins and our 15 Wrights high street bakeries mean we are known and loved here in Stoke-on-Trent, we’re really excited to be giving more people across the UK the chance to taste our pastry and our generous chicken balti filling!”
Wrights is a third-generation family business started in Stoke-on-Trent by husband and wife team Jack and Lizzie Wright in 1926 and is known locally for its pastry-based foods available through 15 Wrights high street bakeries. Operating today as part of The Compleat Food Group, the company employs a team of 600 across three sites in Crewe, specialising in the manufacture and distribution of 750 product lines including sweet bakery, savoury bakery products and gastro ready meals into the hospitality and retail sectors.
Wrights Meat & Potato, Chicken & Mushroom, Steak & Ale and Chicken Balti pies are supplied to more than one third of UK football league clubs, including Manchester United, Arsenal, Stoke City, Port Vale and Wembley. Its Chicken Balti Pies are available in 240 Tesco stores from 22 February to 14 March at the special price of £3.50 for two pies.
