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JCT600 to continue as ‘driving force’ at Bradford City as it announces three-year sponsorship deal extension

Andy Bateman and John Tordoff of JCT600; Ryan Sparks of Bradford City Football Club; Ian Tordoff of JCT600; and Davide Longo of Bradford City AFC

JCT600, the Bradford-based family automotive retailer, is continuing to support long term partner Bradford City Football Club with the announcement of a new and improved three-year sponsorship extension.

The agreement extends the current deal through to the 2025/26 season. It is set to take JCT600’s association with the Bantams to over 40 years, having supported the club since the 1980s. The late Jack Tordoff OBE, former chairman of JCT600, was the club’s former honorary life president and a lifelong supporter, regularly taking his two sons to Valley Parade throughout their childhoods.

As well as continuing to take centre stage on the Bantams’ jerseys and training range, the JCT600 logo also takes price of place on the Valley Parade dugouts which were completely redeveloped by the company last year.

Having started life as a single garage on Sticker Lane, JCT600 today boasts more than 50 dealerships across the UK, representing 25 of the world’s leading car marques and employs a team of 2,300 colleagues. Founded in 1946, its Apperley Bridge headquarters are less than half a mile from the Bantams’ Woodhouse Grove training base.

John Tordoff, chief executive of JCT600, said: “Like my father, I’ve been a Bantams supporter man and boy, and I’m proud to be continuing his legacy of partnering with the club and helping drive its future success. As our business has grown, we’ve stayed close to our Yorkshire roots and continuing to support Bradford, the 2025 City of Culture, and its fantastic club, is still close to our hearts. While long-term loyalty is not always evident in the fast-moving world of football, it remains one of our core principles.”

City’s chief executive officer, Ryan Sparks, said: “We have made a number of key signings over the course of the summer, and the continuation of this proud partnership, which has spanned five decades, certainly represents another.

“We are delighted to be working alongside one of Bradford’s biggest names and most treasured assets for at least the next three years beyond this season, and we are all excited to see how this partnership will grow and develop over that period.

“On behalf of the club, I would like to thank John Tordoff and his team for believing in our vision, supporting us on our journey and backing our ambition to deliver success on and off the field, while developing a bigger and better Bradford City AFC.”

Andy Bateman, JCT600’s customer experience director, adds: “As we enter this latest commercial partnership with Bradford City AFC, we are keen to work even more closely with the Bantams, supporting not just the men’s teams, but also the women’s and disability teams as well as its academy for young players. It does a fantastic job of developing sporting talent in the city and we’re keen to do all we can to support this work.”