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Creative team back together at Influential Agency Group

Young Bright and Grey, the Manchester based creative agency, has added Kelly Cunningham as Head of Content to grow their content and branding offering.

Having previously worked with Directors Viv Griffiths and James Summerscales, the three have joined forces again – this time with the wider support of the Influential Agency Group.

Joining the team with eight years’ experience within creative and branding, Cunningham has worked across B2C and B2B clients including Microsoft, American Express and Merlin Entertainment – which is currently an Influential client.

Making the move from Senior Content Manager at THG Ingenuity, she led and launched Homebase’s content strategy, including its first e-commerce Black Friday sale in 2021. As well as working with Lyle & Scott, and Pentland Brands including Speedo, Berghaus and Kickers.

At Young Bright and Grey, Kelly will lead on strategy planning and content, working across digital, creative and PR. She has already hit the ground running, playing a key role in creating content for AssurAcc, amongst a number of other projects.

Kelly Cunningham, Head of Content at Young Bright and Grey, said: “It is great to reunite with Viv and James again, and become part of an expanding, energetic team with people genuinely at the heart of it.

“I am excited to contribute to the culture of Young Bright and Grey, and the wider Influential Agency Group. I have been lucky enough to work within some really progressive and vibrant workplaces and look forward to adding to the culture here.”

Since being acquired by Influential Agency Group, Young Bright and Grey have experienced a flurry of recent project wins including engineering construction experts CPG Europe and hazardous materials specialist Lucion Services.

James Summerscales, Director at Young Bright and Grey, said: “Kelly joins the team as we enter a really exciting chapter, with a stream of recent client wins, which all show real ambition. We continue to recruit for our creative and branding team, looking for driven individuals who want to work on exciting, attractive projects.

“Since joining Influential Agency Group, the whole company has gone from strength-to-strength, with team members from both sides benefiting – and that collaboration has translated into a culture we are really proud of.”

Influential Agency Group continues to pick up where they left off in 2021, with a busy start to the year as the agency partners with TheBusinessDesk to host Invest North in March. The online event features the biggest names that are shaping the future of the North – with funding, investment, international, place and trade all centre stage.