Social media marketing brand Lets Run Social has appointed experienced strategic leader Jake Sweeney to help the business “turn social media marketing on its head”.
Having spent eight years with marketing automation platform Force24 – where he worked with B2B and B2C brands including Michelin, Cisco and BBC Children in Need – Jake brings a wealth of industry knowledge to his new role as commercial director.
Alongside his previous success of building and leading commercially driven teams, Jake will be drawing on his expertise to help organisations move away from ‘vanity metrics’ – such as ‘likes’ and ‘reach’ – and instead guide them towards goals that deliver results via conversion-rich social media marketing on platforms including Facebook and Instagram.
“The way the brand works with clients is very similar to how I’ve approached customer strategy over the years, and I’ve already seen that the team will do everything it possibly can to transform a business’ bottom-line,” said Jake, who is based in Leeds.
“The results speak for themselves – Lets Run Social isn’t here to make up the numbers. It’s a brand that wants to be quickly recognised as an industry leader for social media strategy, creation, deployment and results.”
Established in 2020 in Leamington Spa, Lets Run Social has burst onto the scene – building a reputation for achieving impactful results in a range of sectors, and at pace. Notable highlights include helping Rainclear Systems generate £20,550 revenue from only £1,500 of online spend and using Facebook ads to guide CB Heating towards £1.2 million in sales, in just three days.
Commenting on his new appointment, managing director James Urquhart added: “Jake’s experience will prove to be vital in not only helping our clients to transform their bottom-line, but in how we turn social media marketing on its head.
“We want to be known as a brand that cares about customers and their revenue, delivers amazing results and creates a great place to work for talented data analysts, media buyers and creatives.”