A company which launched in Huddersfield last year has already made its mark across the pond.
The Occasional Reporter is known for its personalised bespoke ‘front page newspapers’ – and an order recently came in via a Wall Street Journal reporter.
“It really was a great feeling to discover an order – waiting in my inbox – from the friend of a reporter at The Wall Street Journal. The lady had been looking for a personalised gift for her former schoolmate, since she was going to be her bridesmaid at her upcoming wedding. The friend in question works at The Wall Street Journal and had met her husband there – and her bridesmaid wanted me to put into words just what a special relationship she had. Of course, a front page Occasional Reporter page was the only way to do it. And I was even more thrilled to receive an email of thanks and a picture of the happy couple, over in New York, holding up their spoof ‘Wall Street Weddings’ front page.’
Run by the 32-year-old Lancashire-born, Huddersfield-based copywriter and journalist, the brand was founded in April 2015 and has since produced a host of ‘spoof’ commemorative newspapers for people’s biggest life events. Liaising with the recipient’s friends and family, Lauren creates a journalistic account of someone’s interests and hobbies to make up a gift which is 100% personalised.
Starting her career at the award-winning The Visitor newspaper in Morecambe, Lancashire, Lauren spent five years reporting on some of the town’s biggest entertainment events, before launching her gifts company some six years later.
Alongside orders from the US and, more recently, Adelaide, Australia, Lauren has also crafted bespoke newspapers for a number of West Yorkshire businesses, including Honley’s Distinctive Chesterfields and Huddersfield PR companies, MacComms and KC Communications.
In addition to bespoke newspaper pages, Lauren – who is a self-employed copywriter by day – has recently launched a brand new service which sees her attend people’s weddings, Christenings and other big occasions and report ‘live’ from the event.
More information can be found at www.theoccasionalreporter.com