Exclusive licensee TP Vision hires Manchester agency for integrated consumer lifestyle PR
TP Vision has appointed Manchester-based Weber Shandwick as its lifestyle PR and social media agency in Europe for their license brand, Philips TV. The global agency will focus on positioning Philips TV as a European, premium design, lifestyle brand and will lead year round activities such as integrated campaigns, media relations, social media activities, content creation and events such as IFA and Philips TV’s annual launch event.
Weber Shandwick Manchester will lead the UK’s media relations strategy with the account being co-ordinated in the Netherlands under the supervision of Chief Client Officer Hafida Abahai.
International PR Manager TP Vision, Adrian Gonzalez-Ibbitson, is excited to break new grounds for Philips TV together with Weber Shandwick: “Up until now Philips TV has been viewed in a functional way in regards to both its brand and products. We want to shift our focus more to the lifestyle propositions that make the brand so unique: European premium design and Ambilight technology. Weber Shandwick, with its creative and integrated way of working, its European network and central hub-and-spoke model and award-winning work, has proven to be the best partner for us. The company looks forward to working with them”.
Weber Shandwick Manchester Director, Anna Varley Jones, said: “We look forward to working with TP Vision at this pivotal time for the Philips TV brand to ensure innovative approaches are understood by UK lifestyle influencers.”
